To effectively measure the effectiveness of logistics ads, consider these key metrics:
Website Traffic and Engagement:
Website Visits: Track the number of visitors to your website from your logistics ads.
Landing Page Conversions: Monitor how many visitors convert into leads or customers on your landing pages.
Time on Site: Measure the average time visitors spend on your website to assess engagement.

Lead Generation and Sales:
Lead Volume: Track the number of leads generated from your logistics ads.
Conversion Rates: Analyze the conversion rates of leads into customers.
Customer Acquisition Cost (CAC): Calculate the cost of acquiring a customer through your logistics ads.
Brand Awareness and Sentiment:
Brand Mentions: Monitor social media and online forums for mentions of your brand.
Brand Sentiment: Analyze the sentiment of these mentions to understand public perception.
Website Traffic from Organic Search: Track organic website traffic to see if your ads are improving brand visibility.
Logistics-Specific Metrics:
On-Time Delivery Rates: Measure the percentage of shipments delivered on time.
Shipment Accuracy: Track the percentage of shipments delivered without errors.
Customer Satisfaction: Collect customer feedback on their logistics experience.
Return on Investment (ROI):
Calculate ROI: Determine the overall return on your logistics ad spend.
Compare ROI: Compare the ROI of your logistics ads to other marketing channels.
By tracking these metrics, you can gain valuable insights into the effectiveness of your logistics ads and make data-driven decisions to optimize your campaigns.